Little Tweaks, Big Wins: Story Format Matters - Modern Marketing & Media

September 11, 2025

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You know that little “share to story” button on your Instagram post? It’s helpful — but not the best.

If you’re not also creating a 9:16 story version, you’re likely losing eyeballs. Why?

1. It fills the screen

2. It keeps attention

3. It invites more interaction

Instagram loves it when you optimize for the format. So if you’re posting a 4:5 to your feed, pair it with a vertical version for your story.

Little tweaks = big wins!
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